Leveraging the power of
to advance the front lines of
social justice


AMPL!FY is a public art and design initiative that partners an artist or designer with a non-profit organization working on the front lines of social justice to create thought-provoking posters on themes relevant to each organization.

Launching in New York City on November 2, 2017, AMPL!FY is organized by Make Art with Purpose (MAP) and Worldstudio and produced in partnership with New York City Department of Transportation’s Art Program, Museum of Arts and Design and Harlem Stage. The posters will be showcased on New York City Department of Transportation’s Art Program’s art display cases and in an exhibition at the Museum of Arts and Design.

AMPL!FY uses public art, exhibitions, community engagement and social media to support and promote the work of non-profits addressing a range of social justice concerns. We believe in an equitable, just and prosperous world for all people. AMPL!FY promotes these values by helping to sustain and support the mission of organizations working on social and climate justice issues. These organizations often play a key role in protecting people’s inherent dignity, helping the underserved to achieve their full potential and practice uninhibited expression of their rights. The work of these organizations is circuitous, challenging and frequently lacks visibility. Typically, these organizations do not have the financial capacity to communicate their work beyond their core supporters.

In a time of heightened political and social tension, AMPL!FY was founded by artist Janeil Engelstad / Make Art with Purpose (MAP) and designer Mark Randall / Worldstudio to leverage the power of art and design to amplify the issues addressed by non-profit organizations with missions that support the evolution of humanity as a whole.

If you’re an organization looking to work on a similar initiative, contact janeil@makeartwithpurpose.net or mrandall@worldstudioinc.com.


Public Art

Harlem at the corner of 125th and Lenox Avenue, May - October, 2018

Manhattan Financial District, Water Street between Pine Street and Maiden Lane and Gouverneur Lane between Water Street and Front Street
November 2, 2017 – April 2018

Museum of Arts and Design, 2 Columbus circle, New York, NY 10019 Nov. 2, 2017 – Jan. 7, 2018

Public Programs
Thursday, September 6, 2018 AMPL!FY streetscape exhibition at the corner or 125th and Lennox Avenue in Harlem
Free of Charge 
6:30 PM

A short program at the site will include a performance by Harlem-based youth drumline, Marching Cobras. A seven-block procession will then lead participants to an engaging community discussion addressing arts, culture and social justice hosted by Revolution Books and Dread Scott. 

Sunday, December 3, 2017 Museum of Arts and Design
Free of Charge
11:00 - 3:00 PM

Dance performance produced by Harlem Stage and choreographed by Kyle Marshall in response to the AMPL!FY artwork and drop-in poster making workshop


Founders + Creative Directors
Janeil Engelstad, Make Art with Purpose
Mark Randall, Worldstudio

Copy Writer
Massimo Iacoboni

Design + Production Team
Olga Geletina
Matthew Horton
Lisa Mastroserio  
Angelica del Rocio Dios Jaramillo
Tom Koken

Thank you Andrea Pellegrino for project support.

AMPL!FY Installations


Make Art with Purpose

Founded on the belief that artists and designers have the knowledge and skills to make positive, lasting environmental and social change, MAP exists to make a constructive contribution to education, social justice, climate change, immigration and other critical issues that are shaping the world.

Organizer: Make Art with Purpose


We believe that creativity holds enormous power to spark positive social change. Thru Design Ignites Change – a Worldstudio social initiative – we support creative professionals and students who use design thinking – the combination of unleashed creativity and executable actions – to improve the lives of individuals and communities.

Organizers: Worldstudio Social Initiatives


AMPL!FY is funded with generous support from Exposure NY, New York City Department of Transportation’s Art Program and Embrey Family Foundation. Additional support from Museum of Arts and Design, Harlem Stage, The New School - Parsons School of Design, Harvard University and Massimo Iacoboni.